I'm a product and marketing consultant who helps early-stage teams get from a rough idea to something customers actually want. Over the past several years I've worked hands-on with founders across e-commerce, fintech, and B2B SaaS — sharpening their positioning, shipping their first real releases, and building the systems that let a small team move fast without breaking things. Before consulting, I spent time on both sides of the table: building product inside a fast-growing startup, and running go-to-market for a small agency. I care most about clarity — clear positioning, clear roadmaps, clear metrics — because that's usually what's missing, not effort. Outside of client work, I write about product strategy and mentor first-time founders.
How I can help
Sharpen your positioning
I help teams turn a vague pitch into a clear, differentiated story that customers and investors actually remember.
Ship faster, with less thrash
Hands-on product and go-to-market support to get from idea to first real release without burning your runway.
Build repeatable growth
Systems for acquisition, onboarding, and retention that keep working after I'm gone.
Selected work
Northbeam Analytics
2022 – 2023Led product and launch strategy for a B2B analytics platform, taking it from private beta to its first 200 paying customers.
Fernwood Market
2021Rebuilt onboarding and checkout for a mid-size e-commerce brand, cutting cart abandonment significantly.
Loop & Co.
2020Advised a two-person founding team on positioning and first hires ahead of their seed round.
Experience
Independent Consultant · Self-employed
2022 - Present- Partner with early-stage founders on product strategy, positioning, and go-to-market.
- Typically work with 2-3 teams at a time, from first release through Series A.
Senior Product Manager · Northbeam Analytics
2019 - 2022- Owned the product roadmap for the core analytics dashboard.
- Grew the paying customer base from 0 to 200+.
Growth Lead · Fernwood Market
2017 - 2019- Ran acquisition and lifecycle marketing for a direct-to-consumer retail brand.