Product & marketing consultant helping startups launch, position, and grow.
Austin, TX
I'm a product and marketing consultant who helps early-stage teams get from a rough idea to something customers actually want. Over the past several years I've worked hands-on with founders across e-commerce, fintech, and B2B SaaS — sharpening their positioning, shipping their first real releases, and building the systems that let a small team move fast without breaking things. Before consulting, I spent time on both sides of the table: building product inside a fast-growing startup, and running go-to-market for a small agency. I care most about clarity — clear positioning, clear roadmaps, clear metrics — because that's usually what's missing, not effort. Outside of client work, I write about product strategy and mentor first-time founders.
I help teams turn a vague pitch into a clear, differentiated story that customers and investors actually remember.
Hands-on product and go-to-market support to get from idea to first real release without burning your runway.
Systems for acquisition, onboarding, and retention that keep working after I'm gone.
Led product and launch strategy for a B2B analytics platform, taking it from private beta to its first 200 paying customers.
2022 – 2023
Rebuilt onboarding and checkout for a mid-size e-commerce brand, cutting cart abandonment significantly.
2021
Advised a two-person founding team on positioning and first hires ahead of their seed round.
2020